IPHONE X REVIEW: FACE THE FUTURE

After months of hype, endless speculation, and a wave of last-minute rumors about production delays, the iPhone X is finally here. Apple says it’s a complete reimagining of what the iPhone should be, 10 years after the original revolutionized the world. That means some fundamental aspects of the iPhone are totally different here — most notably, the home button and fingerprint sensor are gone, replaced by a new system of navigation gestures and Apple’s new Face ID unlocking system. These are major changes.

New iPhones and major changes usually command a ton of hype, and Apple’s pushing the hype level around the iPhone X even higher than usual, especially given the new thousand-dollar starting price point. For the last few years, we've said some variation of "it's a new iPhone" when we’ve reviewed these devices. But Apple wants this to be the beginning of the next 10 years. It wants the iPhone 10 to be more than just the new iPhone. It wants it to be the beginning of a new generation of iPhones. That's a lot to live up to.

This review is going to be a little different, at least initially: Apple gave most reviewers less than 24 hours with the iPhone X before allowing us to talk about it. So consider this a working draft. These are my opening thoughts after a long, intense day of testing the phone, but I’ll be updating everything in a few days after we’re able to test performance and battery life, do an in-depth camera comparison, and generally live with the iPhone X in a more realistic way. Most importantly: please ask questions in the comments! I’ll try to answer as many of them as I can in the final, updated review.

But for now — here it goes.

DESIGN

At a glance, the iPhone X looks so good one of our video editors kept saying it looked fake. It’s polished and tight and clean. My new favorite Apple thing is that the company managed to move all the regulatory text to software, leaving just the word “iPhone” on the back. The screen is bright and colorful and appears to be laminated tighter than previous iPhones, so it looks like the pixels are right on top. Honestly, it does kind of look like a live 3D render instead of an actual working phone.

THE IPHONE X BASICALLY LOOKS LIKE A LIVING 3D RENDER

But it is a real phone, and it’s clear it was just as challenging to actually build as all the rumors suggested. It’s gorgeous, but it’s not flawless. There’s a tiny sharp ridge between the glass back and the chrome frame that I feel every time I pick up the phone. That chrome frame seems destined to get scratched and dinged, as every chrome Apple product tends to do. The camera bump on the back is huge; a larger housing than the iPhone 8 Plus fitted onto a much smaller body and designed to draw attention to itself, especially on my white review unit. There are definitely going to be people who think it’s ugly, but it’s growing on me.

There’s no headphone jack, which continues to suck on every phone that omits it, but that’s the price you pay for a bezel-less screen with a notch at the top. Around the sides, you’ll find the volume buttons, the mute switch, and the sleep / wake button. The removal of the home button means there are a few new button combinations to remember: pressing the top volume button and the sleep / wake button together takes a screenshot; holding the sleep button opens Siri; and you turn the phone off by holding either of the volume buttons and the sleep button for several seconds and then sliding to power down.

And, of course, there’s the notch in the display — what Apple calls the “sensor housing.” It’s ugly, but it tends to fade away after a while in portrait mode. It’s definitely intrusive in landscape, though. It makes landscape in general pretty messy. Less ignorable are the bezels around the sides and bottom of the screen, which are actually quite large. Getting rid of almost everything tends to draw attention to what remains, and what remains here is basically a thick black border all the way around the screen, with that notch set into the top.

I personally think the iPhone 4 is the most beautiful phone of all time, and I’d say the iPhone X is in third place in the iPhone rankings after that phone and the original model. It’s a huge step up from the surfboard design we’ve been living with since the iPhone 6, but it definitely lacks the character of Apple’s finest work. And… it has that notch.

DISPLAY

The iPhone X is Apple’s first phone to use an OLED display, after years of Apple LCDs setting the standard for the industry. OLED displays allow for thinner phones, but getting them to be accurate is a challenge: Samsung phones tend to be oversaturated to the point of neon, Google’s Pixel 2 XL has a raft of issues with viewing angles and muted colors, and the new LG V30 has problems with uneven backlighting.

Apple’s using a Samsung-manufactured OLED panel with a PenTile pixel layout on the iPhone X, but it’s insistent that it was custom-engineered and designed in-house. Whatever the case, the results are excellent: the iPhone X OLED is bright, sharp, vibrant without verging into parody, and generally a constant pleasure to look at. Apple’s True Tone system automatically adjusts color temperature to ambient light, photos are displayed in a wider color gamut, and there’s even Dolby Vision HDR support, so iTunes movies mastered in HDR play with higher brightness and dynamic range.

IT’S JUST A TERRIFIC DISPLAY

I did notice some slight color shifting off-axis, but never so much that it bothered me; I generally had to go looking for it. And compared to the iPhone 8 Plus LCD, it seems like a slightly cooler display over all, but only when I held the two side by side. Overall, it’s just a terrific display.

Unfortunately, the top of the display is marred by that notch, and until a lot of developers do a lot of work to design around it, it’s going to be hard to get the most out of this screen. I mean that literally: a lot of apps don’t use most of the screen right now.

Apps that haven’t been updated for the iPhone X run in what you might call “software bezel” mode: huge black borders at the top and bottom that basically mimic the iPhone 8. And a lot of apps aren’t updated yet: Google Maps and Calendar, Slack, the Delta app, Spotify, and more all run with software bezels. Games like CSR Racing and Sonic the Hedgehoglooked particularly silly. It’s fine, but it’s ugly, especially since the home bar at the bottom of the screen glows white in this mode.

SOME APPS ALMOST LOOK RIGHT, BUT THEN YOU REALIZE THEY’RE ACTUALLY JUST BROKEN

Apps that haven’t been specifically updated for the iPhone X, but use Apple’s iOS autolayout system will fill the screen, but wacky things happen: Dark Sky blocks out half the status bar with a hardcoded black bar of its own, Uber puts your account icon over the battery indicator, and the settings in the Halide camera app get obscured by the notch and partially tucked into the display’s bunny ears. It almost looks right, but then you realize it’s actually just broken.

Apps that have been updated for the iPhone X all have different ways of dealing with the notch that sometimes lead to strange results, especially in apps that play video. Instagram Stories don’t fill the screen; they have large gray borders on the top and bottom. YouTube only has two full-screen zoom options, so playing the Last Jedi trailer resulted in either a small video window surrounded by letter- and pillar-boxing or a full-screen view with the notch obscuring the left side of the video. Netflix is slightly better, but you’re still stuck choosing between giant black borders around your video or the notch.

Landscape mode on the iPhone X is generally pretty messy: the notch goes from being a somewhat forgettable element in the top status bar to a giant interruption on the side of the screen, and I haven’t seen any apps really solve for it yet. And the home bar at the bottom of the screen often sits over the top of content, forever reminding you that you can swipe to go home and exit the chaos of landscape mode forever.

I’m sure all of this will get solved over time, but recent history suggests it might take longer than Apple or anyone would like; I still encounter apps that aren’t updated for the larger iPhone 6 screen sizes. 3D Touch has been around for years, but I can’t think of any app that makes particularly good use of it. Apple’s rolled out a lot of screen design changes over the years, and they take a while to settle in. We’ll just have to see how it goes with the iPhone X.

to be continued.......