My Apple News

The landscape of the smartphone market has been quite clear for over two years now, screens have been getting bigger and what was once known as a “phablet” and slightly scoffed at is now the standard size for a flagship device. So you might have raised an eyebrow when reading that Apple’s newest iPhone comes with a 4-inch display – a screen size last used on one of its phones in 2013 – and you’d be forgiven for wondering what the thinking is. It’s a question Apple made a conscious effort to answer when announcing the iPhone SE, explaining that despite the mammoth sales of the over 5-inch iPhone 6 and 6 Plus (followed by the 6s and 6s Plus), the company still sold “over 30 million” 4-inch display iPhones in 2015. (Martyn Landi/PA) Apple says the appeal for smaller devices remains, and it wants to tap into that by offering up the SE as an identical twin of its last 4-inch device, the 5s, but with many of the features in the current generation 6s. So the iPhone SE is aimin...

Apple's forthcoming smartphone, the iPhone SE, officially goes on sale in the UK on Thursday, March 31. The highly anticipated Apple handset will sell alongside the iPhone 6s and 6s Plus, but will be significantly cheaper, at a starting cost of £359. Customers in the UK can pre-order the iPhone SE from today (Thursday, March 24), either  directly from Apple , or from one of the main other retailers that will be stocking the device. The new model will be available on Virgin Media, O2, Vodafone, EE, Three and Giffgaff, with each service provider unveiling their best UK price plans from today. We've broken down the best deals on monthly tariffs with no additional cost that have been revealed so far below . So what makes this model so great? REUTERS The Apple iPhone SE was unveiled earlier this week In a nutshell the new phone is a smaller, cheaper device that will be sold alongside Apple's iPhone 6s and 6s Plus m...